This will be the first of many featurettes that Hollywood FX will be doing not only for the sponsors who helped and will help make its events come true but of artists, happenings and people that Hollywood FX has an eye on.
This week is Hollywood FX's very own clothing line Miss Match Rentals, which will be dressing the models for the "Carmine & Lyca" Fashion Party on November 12, 2011 in PULSE Live Party Venue. It is only right that the first featurette spot be given to Miss Match Rentals because it has worked hand in hand with the group's artistic endeavors with support and without questions.
ITS ADVOCACY
Miss Match Rentals will not keep the secret of its origin. It is simply a household collection of pre-loved gowns, costumes and international ensemble. The Executive Director's mother has a keen eye for fashion herself and ever since the 'ukay-ukay' began as Goodwill hand-me-downs, she has already collected for herself and her children. Since then, her finds have become elaborate, extensive and international. She adds all these to the family's very own collection of tailored gowns and outfits as well as heirlooms from someone's wedding or debut. Soon, their closet has been piled up with sorts of designs, colors, and textures. The rental business hasn't gone full-scale. In fact, with the mother's fear of losing anymore of her precious collections as was her experience with lending to family and friends, she has shrugged the idea of pursuing the business. But seeing as the fabric will go nowhere else but to rot unused, she has no choice but to say yes to a strategic rental method.
THE NAME
Coming from the idea being pre-loved and that in the process of being loved from one hand to another, a matching piece may have been lost. So it is the label's job to look for another pre-loved material that can cover for and make up for what used to be there. That's the idea of being 'mismatched'. But then once paired, it won't be a 'mismatch' after all but a 'match' made possible by the 'Miss' who runs it.
THE TARGET MARKET
People from different walks of life who love to and need to wear costumes at any given time, party or personal purpose are welcome to rent. However, the clothes holds men off since the choices for menswear are not as variegated and ample as the women's choices are. But that's where the party is headed anyway so in the next couple of months, menswear can already be expected.
THE CHALLENGE
People may or may not immediately see Miss Match Rentals as it hopes to be but a business always has to start somewhere. Miss Match Rentals has been in it for a long time, however in a small, discrete kind of way where the originator, the mother doesn't have to worry about lost rentals. But then again maybe that is the real challenge. Keeping track of the rents so as not to loose them when people start to appreciate the label. Well, it won't be business without a challenge would it?
Here are some of Miss Match Rentals Formal Wear showcased during the N.Y.A.D Photoshoot - a comeback funshoot for the Executive Director in 2010.
(L-R) HFX Model Crissel Cagampang in "Ice" by Miss Match Rentals, Cagayan de Oro Top and guest model in this shoot Emie Lou Yamba in "Sky" By Miss Match Rentals, HFX Model Sheena Butra in her own depiction of Fire, and HFX Model Vanessa Marie Cababarros in "Earth" by Miss Match Rentals.
Here with the same models featuring the casual side of Miss Match Rentals
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